UAA Alaska Airlines Center Branding


Inspiring excitement and passion.

In addition to designing the new Alaska Airlines Center, MCG managed the development of a comprehensive graphics/branding process that explored ways to infuse the new arena with the spirit of the Seawolf. The comprehensive design package included major monuments, display case development, environmental graphics, donor recognition and interactive electronic information boards. Built around their motto “Have Pride, Show Class, Display Character,” the arena uses the traditions of the Seawolf in surprising and creative ways to create a memorable experience for fans and athletes.