It’s Official! MCG Has a New Look

If you’ve been following our firm for a while, you may have noticed we’ve changed a few things. We recently unveiled our new logo as a first step in refreshing our brand.

Read all the details in our official announcement below:


One of Alaska’s Most Established Architectural Firms Launches a New Identity and Video Production Looking Forward to the Future of Design In Alaska

Anchorage, Alaska, July 30, 2014 – After more than 40 years of design in Alaska, today McCool Carlson Green (MCG) unveils the first phase of its corporate rebranding. With a new logo and identity system, MCG introduces a contemporary new look that reflects the forward-focused spirit of the firm’s design work. In the coming weeks, MCG will integrate the redesign into all firm materials, including the launch of a revamped website that is currently in production.

Concurrent with the rebrand, MCG debuts its first-ever video production, Culture of a Company, exploring the culture of the firm and a behind-the-scenes look at their studio. The short film highlights key elements of the MCG design process and why “we do what we do.” Culture of a Company is the first in what will be a series of videos exploring MCG’s work throughout Alaska.

In 2014, MCG is embarking upon a renewed mission to connect with the community—including clients, design partners and peers. With the new identity as an impetus, MCG  is looking ahead to the future of design in Alaska and the firm’s role in contributing to the creative evolution to come.