Tanalian K-12 School Branding

Port Alsworth, Alaska

Excellence, character, and achievement.

Tanalian School is located in a small community that is defined as much by the beauty of its natural environment as by the people who live there. With this in mind, MCG was tasked to develop a learning signature and graphic identity that establishes the school as a strong academic environment, while also communicating what life is like in Port Alsworth.

In collaboration with both school and community, we developed the phrase, “Academic Excellence, Strength of Character, Achievement in Life” to capture the character of Tanalian. The final logo design successfully incorporates both language and imagery, featuring a classic shield shape, scholarly serif type, and the unmistakable sites of Port Alsworth: water, airplanes, and Tanalian Mountain.