Learning Signature & Branding

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ANTHC Childcare & Education Center

The Alaska Native Tribal Health Consortium Childcare and Education Center will be a 3-story, 50,000 SF building on the Alaska Native Medical Campus. MCG’s design team collaborated with the Owner and ANTHC’s stakeholders, staff, and users through a series of workshops to identify and integrate the building design with ANTHC’s culture and mission. The project will [...]

The Alaska Native Tribal Health Consortium Childcare and Education Center will be a 3-story, 50,000 SF building on the Alaska Native Medical Campus. MCG’s design team collaborated with the Owner and ANTHC’s stakeholders, staff, and users through a series of workshops to identify and integrate the building design with ANTHC’s culture and mission. The project will provide training and instruction to support statewide, national, and international health care programs for remote and rural communities and will house multiple education services. 

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Planet Walk

How do you help people understand the scope of the universe and Earth’s place in our solar system? That was the question pondered by amateur astronomer and high school student Eli Menaker, who proposed a walking tour of the solar system, scaled to fit the sidewalks and trails of Anchorage. Starting at the sun designed [...]

How do you help people understand the scope of the universe and Earth’s place in our solar system? That was the question pondered by amateur astronomer and high school student Eli Menaker, who proposed a walking tour of the solar system, scaled to fit the sidewalks and trails of Anchorage.

Starting at the sun designed by MCG, a 12-foot half dome clad in handmade ceramic tile, in the heart of downtown Anchorage, the walk continued along the Tony Knowles Coastal Trail.

The sun’s vibrant yellow tile and the surrounding off-street open space, punctuated by electronic information screens, served as a public gathering space and iconic landmark at the center downtown.

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Valley Pathways Learning Signature

MCG worked with the project team, Matanuska-Susitna Borough administrators and school leadership to develop the Learning Signature and brand elements for the new Valley Pathways School. In conjunction with the evolution of the architectural design, MCG guided the development of the school’s new Learning Signature, “Choose. Commit. Achieve,” and designed a new logo and identity [...]

MCG worked with the project team, Matanuska-Susitna Borough administrators and school leadership to develop the Learning Signature and brand elements for the new Valley Pathways School.

In conjunction with the evolution of the architectural design, MCG guided the development of the school’s new Learning Signature, “Choose. Commit. Achieve,” and designed a new logo and identity system that incorporates the new messaging into the everyday experience of the school.

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Tanalian K-12 School Branding

Tanalian School is located in a small community that is defined as much by the beauty of its natural environment as by the people who live there. With this in mind, MCG was tasked to develop a learning signature and graphic identity that establishes the school as a strong academic environment, while also communicating what [...]

Tanalian School is located in a small community that is defined as much by the beauty of its natural environment as by the people who live there. With this in mind, MCG was tasked to develop a learning signature and graphic identity that establishes the school as a strong academic environment, while also communicating what life is like in Port Alsworth.

In collaboration with both school and community, we developed the phrase, “Academic Excellence, Strength of Character, Achievement in Life” to capture the character of Tanalian. The final logo design successfully incorporates both language and imagery, featuring a classic shield shape, scholarly serif type, and the unmistakable sites of Port Alsworth: water, airplanes, and Tanalian Mountain.

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Wasilla Library Branding

While working with library staff and city representatives to develop a conceptual design for a new building, MCG recognized the opportunity to strengthen the library’s overall brand. In collaboration with the client team, MCG developed a new graphic identity for the organization. Conceptualized to represent the library as a “lifeline” within the community, the design [...]

While working with library staff and city representatives to develop a conceptual design for a new building, MCG recognized the opportunity to strengthen the library’s overall brand. In collaboration with the client team, MCG developed a new graphic identity for the organization.

Conceptualized to represent the library as a “lifeline” within the community, the design was also to convey a distinct, modern aesthetic, representative of the innovative new facility to be built. In the versatile final design, a circular icon is cross-cut by a “lifeline” of books, while the angular typeface used in the mark accentuates the contemporary look.

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Airport Heights Learning Sig.

MCG is working with the local school district to renew Airport Heights. The school shares a rich connection within its halls and with the neighboring community. This connection is at the heart of the new school Learning Signature, developed by MCG in close collaboration with students and faculty. “Honoring. Dreaming. Achieving.” represents the school’s respect [...]

MCG is working with the local school district to renew Airport Heights. The school shares a rich connection within its halls and with the neighboring community.

This connection is at the heart of the new school Learning Signature, developed by MCG in close collaboration with students and faculty. “Honoring. Dreaming. Achieving.” represents the school’s respect for its history (honoring); inspirational role in the community (dreaming); and aspirational goals for students (achieving).

In addition, MCG designed a playful graphic, featuring colorful paper airplanes, to communicate the new Learning Signature on signage and other materials at the school’s many community events.

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Girdwood K-8 Learning Signature

Working with the students and staff of this close-knit school, MCG led the development of a Learning Signature that captures the essence of the Girdwood School experience. The simple phrase, “An active community of engaged learners, inspired by nature,” represents both the mission of the school and the passion of the community. To support the [...]

Working with the students and staff of this close-knit school, MCG led the development of a Learning Signature that captures the essence of the Girdwood School experience. The simple phrase, “An active community of engaged learners, inspired by nature,” represents both the mission of the school and the passion of the community.

To support the Learning Signature and solidify the message, MCG designed a new logo for the school. Featuring a cluster of spruce trees with a mountain silhouette beyond, the graphic elements and color scheme used in the logo will also be incorporated into building signage and standard print materials, establishing a defined school brand.

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UAA Alaska Airlines Center Branding

In addition to designing the new Alaska Airlines Center, MCG managed the development of a comprehensive graphics/branding process that explored ways to infuse the new arena with the spirit of the Seawolf. The comprehensive design package included major monuments, display case development, environmental graphics, donor recognition and interactive electronic information boards. Built around their motto [...]

In addition to designing the new Alaska Airlines Center, MCG managed the development of a comprehensive graphics/branding process that explored ways to infuse the new arena with the spirit of the Seawolf. The comprehensive design package included major monuments, display case development, environmental graphics, donor recognition and interactive electronic information boards. Built around their motto “Have Pride, Show Class, Display Character,” the arena uses the traditions of the Seawolf in surprising and creative ways to create a memorable experience for fans and athletes.

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